Pre-Conference Workshops
Branded Strategies
Morning Workshop A
9:00 am–12:00 pm - Employer Brand Strategy Workshop: Using Marketing and Advertising Techniques to Attract and Retain Talent
Limited Seating - Registration Required
EB isn't just for recruitment - well understood and well done, your EB also aids in the reduction of attrition and retention. Given the average cost to replace a single worker is 21% of their annual salary, failure to consider the employment brand throughout the employment lifecycle can be a costly mistake. In…
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Rally Recruitment Marketing
Workshop B
9:00 am–4:00 pm - Full Day Workshop: Create Your Recruitment Marketing Content Playbook, presented by Rally™
Limited Seating - Registration Required
Great recruiting content is essential for talent attraction. Are you breaking through the noise? Rally™ with us for a one-day, hands-on, interactive workshop where you'll create your Recruitment Marketing Content Playbook for attracting top talent. This isn't a workshop where you'll sit quietly and listen to a bunch of presentations!…
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Aspen Analytics
Afternoon Workshop A
1:00 pm–5:00 pm - Talent Congress: Optimizing Your Employer Brand with Data
Limited Seating - Registration Required
In this four hour interactive workshop, recruiting and HR managers will be exposed to a wide array of techniques, principles, and practices to architect a foundation for reporting and analysis using data in their respective businesses. The learning objectives are: > Understand the basic elements of how and where to use analytics to make strong…
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