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Pre-Conference Workshops

Tuesday, May 7, 2019

8:00 am

9:00 am–12:00 pm

Morning Workshop A

Crystal Miller Lay
CEO and Founder
Branded Strategies

9:00 am–4:00 pm

Workshop B

Great recruiting content is essential for talent attraction. Are you breaking through the noise?

Rally with us for a one-day, hands-on, interactive workshop where you'll create your Recruitment Marketing Content Playbook for attracting top talent.

This isn't a workshop where you'll sit quietly and listen to a bunch of presentations! You'll be working side-by-side with our experts and mentors to complete exercises in class that will teach you how to create impactful Recruitment Marketing content.

In just one day, you'll create your recruiting content strategy and jump-start your content creation plan that you can put into action immediately!

You'll learn how to:

  • Create engaging content for all your recruiting channels
  • Produce real employee stories that tell your authentic employer brand value proposition
  • Turn 1 employee story into 20 pieces of content so that you're never stuck
  • Plan out your content calendar for the next month to hit the ground running!

Designed for:

  • Practitioners in Talent Acquisition, Human Resources, Recruitment Marketing, Employer Branding and Candidate Experience

Experience level:

  • Intermediate to Beginner skill level in Recruitment Marketing and Content Marketing. Whether you're just starting out and need the fundamentals, or you're looking to learn the latest tips and best practices and take your content strategy to the next level, our instructors will tailor your workshop experience.

Workshop resources:

  • Receive a free copy of the Rally™ Recruitment Marketing Content Playbook to use in class and take back to the office
  • Get 20+ best-practice examples, worksheets and templates

Lori Sylvia
Founder & CEO
Rally Recruitment Marketing

12:00–1:00 pm

1:00 pm–5:00 pm

Afternoon Workshop A

Andrew Gadomski
Aspen Advisors

9:00 am–4:00 pm

Workshop B (continued)

Lori Sylvia
Founder & CEO
Rally Recruitment Marketing

4:00 pm

Day One: General Conference

Wednesday, May 8, 2019

7:00 am

8:00 am–8:15 am

8:15 am–9:00 am


Laila Moore
Vice President, Global Employment Branding
Bank of America

9:00 am–9:45 am

Mira Greenland
Senior Vice President

9:45 am–10:15 am

10:15 am–11:00 am

Interested in Speaking?
Click here to submit a proposal

11:00 am–11:45 am

John G. Graham Jr.
Sr. Manager Global Employer Brand & Recruitment Marketing

11:45 am–12:00 pm

Alykhan Rehmatullah
Co-Founder & CEO

12:00 pm–1:00 pm

Track A: Emerging Technology and Trends

Track B: Recruitment Marketing

1:00 pm–1:45 pm

Craig Fisher
Head of Marketing

1:00 pm–1:45 pm

Francesca Gonzalez-Roel
Director of Global Partner Success

1:45 pm–2:00 pm

2:00 pm–2:45 pm

Lauryn Sargent
Partner and Co-Founder
Stories Incorporated

2:00 pm–2:45 pm

Katrina Kibben
CEO and Founder
Three Ears Media

2:45 pm–3:00 pm

3:00 pm–3:45 pm

Crystal Miller Lay
CEO and Founder
Branded Strategies

3:45 pm–4:00 pm

4:00 pm–4:45 pm

4:45 pm–5:45 pm

Day Two: General Conference

Thursday, May 9, 2019

7:30 am

8:15 am–9:00 am

Morning Keynote

9:00 am–9:45 am

Charlotte Marshall
Vice President, Digital/Social Media and Employer Brand
Magellan Health

9:45 am–10:15 am

10:15 am–10:30 am

10:30 am–11:15 am

Lindsey Sanford
Global Employer Brand Program Manager
Palo Alto Networks

11:15 am–12:00 pm

Will Staney
Founder & CEO
Proactive Talent

12:00 pm–1:00 pm

Track C: Tips, Tricks and Tools for Branding Success

Track D: Candidate Experience

1:00 pm–1:45 pm

Tennille Folk
Director, Talent Attraction

1:00 pm–1:45 pm

Tracey Parsons
Parsons Strategic Consulting

2:00 pm–2:45 pm

Kumari Williams
Director, Global Talent Acquisition
HARMAN International

2:00 pm–2:45 pm

Erin Stevens
Corporate Recruiter
MasterBrand Cabinets, Inc.

2:45 pm–3:00 pm

3:00 pm–3:45 pm

Joe Shaker Jr.
Shaker Recruitment Marketing

3:45 pm–4:00 pm

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