CRYSTAL MILLER LAY
CEO and Founder - Branded Strategies
3:00 pm–3:45 pm : Her Too: EB in the #MeToo Era
9:00 am–12:00 pm : Creating Engaging Content to Build Your Employer Brand
Crystal Miller Lay is a Strategist and has over a decade of experience with some of the world’s biggest brands. She has worked with start-ups to Fortune 15 companies at the intersection of HR & marketing; creating campaigns and strategies that solve business problems, tell compelling corporate stories and share the meaning of work in engaging ways that drive results. In addition, she has created more social communities than any other practitioner int he US and has led both the internal HR function for a regional $350MM business, as well as the largest real estate recruiting practice for the leading single-site search firm in the United States. She has been a reliable expert source on the topics of talent attraction, talent acquisition, talent management, and digital strategy for multiple media outlets including CBS, Hanley-Wood, Mashable, and ABC. As an industry leader, she is recognized for expertise in employer branding, recruitment strategy & marketing, social media, community building, digital strategic solutions and speaks globally on the same.