Craig Fisher is Head of Marketing & Employer Brand at Allegis, and CEO of TalentNet, a social business strategy firm. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, and many more. Craig created the first Twitter chat for recruiters, and partnered in the first Linkedin certified training company in North America. He’s been detailed in the Wall Street Journal, Mashable, NBC News, and The Huffington Post; and was recently listed among the most engaging HR conference speakers. Craig co-hosts the Cool Tools Show on with Lars Schmidt, and tweets @fishdogs.