Vice President, Digital/Social Media and Employer Brand - Magellan Health
9:00 am–9:45 am : Why Repelling Talent Is a Winning Employer Brand Strategy
Charlotte has led the teams behind the creation and activation of 5 world-class employer brands. Her focus is to define an organization’s employment experience to drive attraction, engagement and retention of talent. In her role, she helps teams recruit from a position of strength, gives recruiters and hiring managers coherent, compelling messages to pass along, transforms employees into talent magnets, and unleashes the power of storytelling to attract great talent faster.
Prior to working for Magellan Health, Charlotte worked for Thermo Fisher Scientific, Life Technologies, Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.