8:15 AM–9:00 AM 5 Lessons from Bank of America
Join us for the opening keynote presentation from Laila Moore, Vice President, Global Employment Branding at Bank of America as she shares 5 lessons from the organization's EB journey. Her discussion will include:
- Employer Brand vs. Recruitment marketing
- Being Candidate-centric
- Telling your story
- Media planning
- What’s free (or at least pretty cheap)