Delivering personalized experiences that resonate with today’s candidates is no longer optional, it is expected.  The table stakes required to engage with a brand - as a consumer, or as a candidate - have evolved beyond simply connecting with someone at the right place and time. Experiences must be tailored; tone of voice and messaging must be personalized; and our candidates’ preferences and data must be managed in a way that feels like a genuine dialogue. 
 
Brands now need to take this required business strategy beyond their EVP and transform the way candidates not only think about your employer brand but how they experience and engage with it.  Brand activation can transcend engagement by leveraging experiences to deepen a candidate’s emotional and physical connection with your brand.
 
In this session, Ryan Kellogg, VP, Chief Creative Director for Symphony Talent, will dive deeper into the next evolution of the employer brand – the brand experience – by sharing creative ways to elevate your employer brand through the activation of personalized and unique candidate experiences across the candidate lifecycle.