In Q1, the world changed in a way it hadn't in at least one hundred years.  While it would be easy to label the impact of COVID-19 as a "black swan event," - and indeed many have - the pandemic has had lasting socio-economical implications, as well as raising questions as to the social responsibility organizations have to those they employ.   Current events have drawn into sharp focus longstanding issues both our Country and our companies have in the areas of Inclusion, Equity, and Belonging. Many companies are feeling the internal and external backlash associated with naming a "Chief Inclusion" or "Chief Equity Officer," but not addressing what that role will accomplish. Same with posting pretty social posts about the brand's belief in equality and justice, but without details to back it up.
 
The world needs more than platitudes and promises. 
 
So what are we to do?  How do we, within our scope of responsibility and influence, protect the reputation of our respective organizations and the employer brands to which we have dedicated our time and careers? In this session, we will cover 4 key areas on which employer & talent attraction professionals must focus. These areas ensure & protect the integrity of your employer brand in a difficult economy and changing world: 
 
  • How Employer Attractiveness Shifts in Difficult Economic Periods
  • Aligning Intent & Actions in your EB Messaging (and EVP)
  • What "Focus on Your People" Really Means, Strategically & Tactically
  • "Future-Proofing" Your EB
 
The reality is, this isn't the last time you'll face this challenge.  The intent of this session to help you face this situation not just in the current climate, but for to prepare for the years ahead.