Agenda

Tune in on time to catch a warm welcome from EBrandCon Emcee Audra Knight! As Sr. Manager of Employer Branding for Foundation Medicine, a company transforming cancer care, her innovation and successes in leveraging marketing practices and tech tools to attract rare talent have made her a much sought-after subject matter expert. 

Audra will guide you through your at-home conference experience this week. Grab your coffee and get ready for 3 full-days of inspiration! 

(Read Less)

In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?

The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.

Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. In this engaging presentation co-authors Charlotte and Bryan will share the "give and the get" of employer brand in an insightful, entertaining, thought-provoking and unconventional style. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.

(Read Less)

(Read Less)

COVID-19 has changed everything. Beyond the healthcare crisis that’s infected millions and killed hundreds of thousands, it’s also drastically altered the global economy and how employers recruit and hire people. For those employers who are hiring today, job candidates today are forced to traverse more automated recruiting and hiring technology than ever before.

However, the candidate and new employee experience is still important, and how you’re treated as a job candidate will impact your perception of an employer and its brand for years to come.                                                  

Even in the light of every changing every day, job candidates want a unique customer experience with employers they’re interested in — from before they even apply to being hired and beyond; from the human touch to today’s AI technologies. According to the Talent Board Candidate Experience (CandE) Awards and Benchmark Research over the past 9+ years, the candidate experience has been changing for the better. Communication and feedback loops are critical competitive differentiators.

During this informative session, Talent Board and the Candidate Experience Awards president Kevin W. Grossman will share recruiting and candidate experience insights and best practices to keep in mind including:         

• How employers could improve communication and feedback loops throughout the recruiting and hiring process
• How recruiting technologies are empowering recruiting teams to provide a better candidate experience
• When the candidate experience goes bad, negative resentment can compel candidates to share their experience with their inner circle and publicly online as well     
• How candidates may take their alliance, product purchases, and relationships elsewhere when they have a poor experience – and how they’ll increase it when it’s great      

(Read Less)

(Read Less)

This session will highlight the importance and benefits of creating a strong employment brand in the financial services industry, where success is built on person-to-person relationships. Heather and Mark will discuss how the world’s largest independent futures brokerage firm created its employment brand, as well as the steps they took to develop a new corporate vision and mission that are rallying points for R.J. O’Brien’s recruitment, retention and organizational change efforts. Heather and Mark will provide guidance on how to balance the needs of the business, customers and employees when creating a financial services employment brand. 

(Read Less)

We know candidates want the behind the scenes look at your organization, and they want to hear from and see the folks that actually work at your company. It’s not always easy to let others peek behind the curtain because what’s there may not always be nice to look at. However, when it comes to your employer brand’s social media presence, it’s always best to be authentic and truthful, and that can be a daring move. You know what they say – the bigger the risk, the bigger the reward.

(Read Less)

Audra talks about what we learned on day one and previews the amazing two full days of content to come!  

(Read Less)

It’s easy to be reactive in employer brand. Our CEO wants to be a choice employer. Our CHRO wants a higher ranking in the latest survey. And our tech team needs more developers. Now.

We use data to make the case, statistics to get buy-in, and economic news to get even more resources. But do external metrics and the economy matter in a world of work driven by emotion and behavior? Susan’s keynote will challenge your thinking, make you take a fresh look at how your understand talent economics, and send you home with a new proactive strategy for how to use data in your employer brand role.

(Read Less)

(Read Less)

launch of Wellness @ Checkout.com, a global initiative to support the mental and physical health of our people. I'll be discussing the challenges that come with launching a global workplace wellness programme, how we drove engagement from our team members, and of course the impact it has had on our employer brand.

• Lessons on how to promote wellness for team members that are situated across the globe
• Learnings on how to harness user-generated content and encourage employee-led initiatives 
• The future of wellness at Checkout.com and the pledge to offer long-term support

(Read Less)

Faced with the challenge of recruiting in one of the toughest tech talent markets, GDIT needed to find a way to differentiate themselves among competitors to attract talent. The solution? GDIT partnered with exaqueo to create a unique and authentic employer brand built on research.

In this session, you’ll learn how to build and activate an employer brand from this real-life case study. Apply the key learnings from this session to your organization and successfully:

• Gain executive buy-in for your employer brand
• Make the case for building your employer brand with research
• Empower your recruitment team to adopt your employer brand to attract talent
• Activate your employer brand internally and externally

(Read Less)

The future of work holds many questions. But employers are likely to adapt many of the precautions and choices available today for many more workers than before to work remotely. How will this change the way we promote our work environments and culture? How will we advertise jobs differently? Craig Fisher will discuss options for employers for messaging, culture alignment, and candidate experience as they relate to the future of employer branding that organizations should be implementing today. At the end of this session you'll have a list of to do's as Craig always shows innovative tips and tools to keep you on your A game including how you, the virtual talent professional can use to brand yourself. Get your digital pencils ready!

(Read Less)

The common misperception of hypergrowth in any company is that it's all about attracting new talent, in bulk, rapidly. Sounds simple but how do companies get this so wrong? "Good intentions, wrong execution" we say. The truth is, the secret to successful hyper growth only has 1 key ingredient; the people. Companies need to learn to build an effective talent function to attract the right kind of talent and then master the shift of cultural paradigms during these stages of growth using structured, disruptive thinking.

You will come away learning to recognize the talent types that thrives successfully in this environment, the methodology to embed into Employer Branding and finally, how to get your leadership to care about their people.

(Read Less)

As we kick off day 3 of EBrandCon Virtual, Audra shares highlights from the first two days and what's on deck for today! 

(Read Less)

In today’s competitive space where driving engagement with both candidates and customers is vital, your employees are your biggest asset and your company’s success depends on the ability to attract top talent. Employer brand pros will have a struggle if they work in a silo on this endeavor. With successful collaboration, internal communications, corporate communications and HR can work together to enhance key areas in your employer brand – from the top of the funnel down.

Get tips from industry pros on how to:

-best partner and align with other departments across your business to create content and showcase your companies culture

-get your Marketing and HR executives understand the importance and lead the charge toward a meaningful partnership

(Read Less)

In this session, Jorgen Sundberg, CEO of Link Humans will share insights into employer brand sentiment in a time of crisis. Session takeaways include: 

• What employees, alumni & candidates feel and express online during a crisis 
• Which topics matter most to talent in these unprecedented times 
• What people feel about each of the 16 employer brand attributes 
• How the share of voice and sentiment differs from pre-COVID times 
• What actions companies can take from what their people are saying

(Read Less)