Founder & CEO - Red Branch Media
9:00 am–12:00 pm : Building Buyer Personas and Creating an Editorial Calendar
2:00 pm–2:45 pm : How to Gain Employee Buy-In to Your Employer Values
Maren began her career in communications and PR, moving quickly into marketing and settling in the B2B space early after graduating with her B.S. in Communications from the University of Nebraska at Omaha. In 2008, she began working in the HR and Recruiting Tech space, and established thought leadership and community management chops via Recruiter, Recruiting Daily, SHRM, HR.com, ERE, SourceCon, Fistful of Talent, TLNT, IQPC and other hiring and workforce publications.
Hogan has also been featured in broader business media including Forbes, Entrepreneur, Business Insider, Buzzfeed, Huffington Post, and Wired. Her professional work prior to starting Red Branch Media included several C-Level positions at HR and Recruiting Technology startups.
Since creating the Red Branch Media agency in 2010, Hogan has worked with over 500 companies in the recruitment and HR space, from startups to F500 companies. Hogan is a sought-after writer and speaker on recruiting and hiring, employer branding, marketing, leadership, agency growth and performance, and productivity topics. She also sits on the board of several recruitment-related companies
She has three gorgeous sons and currently calls Omaha, Nebraska, home. When not running Red Branch Media, she’s traveling the globe and working on one of three book manuscripts. To learn more about Maren, please visit her LinkedIn profile, follow her on Twitter, or visit the Red Branch Media blog.