1:55 –2:30 P.M. PT — January 30Tap into the Power of Storytelling for Employer Branding
In this session, Rachna Prasad, Employer Brand Specialist at Baxter International will share how to start nurturing strong, long-term relationships between your brand and candidates through storytelling. She will share tips on:
- Ways to utilize personas in creating a nurture campaign;
- Finding and showcasing different employee stories;
- Harnessing brand impact on your internal and external audiences for talent attraction and retention.