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DAY ONE: GENERAL CONFERENCE

8:45 AM – 9:30 AM Keynote AI – Using Technology to Power Your Employer Brand
Speaker: Craig Fisher ( Allegis ) /
9:30 AM – 10:15 AM Where is the Trust? How to Eliminate Friction to Create Impactful Relationships with Talent
Speaker: Tracey Parsons ( Parsons Strategic Consulting ) /
10:35 AM – 10:45 AM Sponsorship Showcase: Fairygodboss
Speaker:
10:45 AM – 11:30 AM Case Study: Dell – Creating an Audience Driven Content Strategy
Speaker: Jennifer Newbill ( Dell ) /
11:30 AM – 12:15 PM Revamp your EB: Easy Steps to Refresh Your Employer Brand FAST!
Speaker: Maren Hogan ( Red Branch Media ) /
1:15 PM – 2:00 PM Adopting Digital Transformation to Manage Your Employer Brand
Speaker: Mark Hogan ( Symphony Talent ) /
2:00 PM – 2:45 PM How Talent Acquisition at Princeton University Built a Case to Create an Employer Brand
Speaker: Claire Jacobs Elson ( Princeton University ) /
2:00 PM – 2:45 PM The Evolution of Building Innovative Branded Candidate Journeys
Speaker: Russell Miyaki ( TMP Worldwide New York ) /
3:00 PM – 3:45 PM Panel Discussion: Build the Brand of Employer Branding
Speaker: Kerry Noone ( CVS Health ) / Lisa Chartier ( Philips ) / Kelle Thompson ( Fidelity Investments ) /
3:45 - 3:55 Sponsorship Showcase: Phenom People
Speaker: Ed Newman ( Phenom People ) /
4:00 – 5:00 Panel Discussion: Employer Branding Metrics: How to Measure Your Employment Brand
Speaker: Charlotte Marshall ( Danaher Corporation ) / Jörgen Sundberg ( Link Humans ) / Bryan Adams ( Ph.Creative ) /

DAY TWO: GENERAL CONFERENCE

8:30 AM – 9:15 AM Morning Keynote: Candidates as Consumers
Speaker: Adrienne Betenbaugh ( Exaqueo ) /
9:15 AM – 10:00 AM Behind the Brand: Building an Engaging Employee Experience that Earns Employee Advocacy
Speaker: Jennifer Johnston Di Loreto ( Salesforce ) /
10:30 AM – 11:15 AM Make it Real: Using Specific Stories to Communicate Culture
Speaker: Lauryn Sargent ( Stories Incorporated ) /
11:15 AM – 12:00 PM Building an Employee Advocacy Program from the Ground Up
Speaker: Adrienne Sullivan ( Thermo Fisher Scientific ) /
1:00 PM – 1:45 PM Culture in the Candidate Experience
Speaker: Kevin Richeson ( IMPRINT Hospitality ) /
1:00 PM – 1:45 PM Effectively Marketing Your Company on Campus
Speaker: Nicole Dorskind ( Thirty Three ) /
1:45 PM – 2:30 PM Recruitment Content That Converts at Each Stage of the Candidate Journey
Speaker: Audra Knight ( Foundation Medicine ) /
1:45 PM – 2:30 PM Creating a Culture of Good
Speaker: Ryan McCarty ( Culture of Good, Inc. ) /
2:45 PM – 3:30 PM How to Measure the ROI of Employer Branding
Speaker: Jörgen Sundberg ( Link Humans ) /
3:30 PM – 4:15 PM EBrandCon Wrap Up - A New Perspective on EB
Speaker: Tisha Leslie ( T-Mobile ) /
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