Agenda

Employer Branding is important to everyone, everywhere - whether you have 100 employees or 100,000 - it matters.  Learn why companies are increasing their employer branding investment and how talent acquisition is leading the branding efforts.

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Your recruiters represent not only your employment opportunities, but your Employer Brand. With over 76% of candidates reporting wanting to know more about a company before they decide to apply, how are you preparing your recruiters to deliver your message? What many recruiters don’t realize is that they are also sales people, and what they sell are your employer brand and a career at your organization.

Join industry recruiting veteran Mira Greenland, now VP of Sales at CareerArc, as she reveals how to empower your recruiters to communicate a consistent and powerful employer brand message to expand your social recruiting efforts and win you more qualified, culture-fit talent. 

- Learn how to build a recruiter enablement program that works, lasts, and builds authentic employer brand. 
- Empower your recruiters to polish, create, and manage their professional brand through social media and intentional candidate experience. 
- Teach your Recruiters how to “pitch” your employment brand

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More than one third of your candidates who have had a negative experience will publicly share it, 40% of them will go out of their way to dissuade others from applying to your company and a quarter will never, ever apply to your firm again. Join Gerry Crispin, Principal & Co-Founder of CareerXroads as he discusses the realities of listening to candidates companies hire AND those they don’t, setting expectations, delivering on those expectations, and holding recruiters accountable for the satisfaction of all the stakeholders. 

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Most agree employer branding is critical to hiring success. How to achieve a positive brand reputation is the struggle.  Join us for this session to identify what works and what doesn’t in the war for talent.

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During this session, Kathryn Minshew, Co-Founder & CEO of The Muse, explores best practices for building employer brand awareness using social, mobile, video and other online channels. Drawing on her experience launching The Muse and building its massive organic following, which includes more than 50 million users to date, over 1 million email subscribers and over 500 company partners, Minshew will share different ways organizations can understand their candidates, analyze their existing reach and develop a successful employer brand strategy.

Session Takeaways: 

• Utilize all of the branding tools at your disposal. From your social media accounts to your media presence to your brand partnerships, your employer brand spans far beyond your careers page.
• Understand what candidates need to learn, and how to create and distribute content that is more likely to attract social shares
• Leverage your existing employees in sharing your company’s story. Communicating the views of senior management is vital to expressing your organization’s message, but embedding current employers in your content adds authenticity to your message.

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Join us for this case study session highlighting how Oracle built a recruitment branding team. Celinda Appleby, Head of Global Recruitment Branding at Oracle will share lessons learned along the way!

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Join us to discuss what employers should learn and unlearn while using video as well as other visual platforms including Instagram and Snapchat to promote their Employer Brand.

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Content should be consistent with your employer brand. Just as your employer brand has a set of brand guidelines to ensure that the look, feel and tone of the message remains clear and consistent, a content strategy extends those guidelines into the videos, website copy, social media posts and blog posts that are produced. Join us for this engaging session to learn tips for creating engaging branding content.

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Building an employer brand has become a large conversation as the market becomes more and more candidate-driven. Companies feel the pressure more now than ever to take control of the conversation and their reputation to job seekers. By introducing you to 3 very different companies - one small, one large and one staffing firm - Maren Hogan will take you through the steps to complete your own employer brand strategy, complete with a total strategic document with tactical direction.

Whether HR is one person, a small team or a large department, Hogan will use her experience with 3 previous clients to provide methods that account for every detail. She will walk you through her team’s approach to researching each client, strategizing their approach to their target market and explain the formula used to build a thoughtful employee value proposition. Through each of these case studies and their findings, she will challenge you to consider your own organization’s approach.

This session will leave you with useful tools and communication strategies that have been tested by various companies of all sizes and industries. From start to finish, you will get all the information and confidence you need to start your company’s own employer branding journey.

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Level up your brand on social networks with this content marketing workflow. Join us for this practical session on how to leverage content marketing to increase brand awareness and strengthen reputation. Take this roadmap of steps with suggested tools for automation back to the office and get to work!

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Join us for a powerhouse panel discussion on building an employer brand - hear all about the up's and the down's from your peers. 

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