Senior Manager, Employer Brand - Zillow
10:30 a.m. – July 22 : The Power of Earned Media for Employer Brand
As Senior Manager of Employer Brand at Zillow, Cat is responsible for building, protecting and managing the company’s reputation as a great place to work to help attract, develop and retain top talent. This work includes developing Zillow’s employer of choice messaging platform and bringing it to life across a variety of internal and external paid, owned and earned media channels.
Cat joined Zillow in 2015, bringing nearly 12 years of corporate, strategic brand and agency consumer communications experience spanning multiple sectors. In her initial role at Zillow, Cat managed all consumer communications for the Zillow, HotPads and RealEstate.com brands and was responsible for developing integrated and consistent objectives and messaging across data, tech and lifestyle public relations programs. In 2020, she raised her hand to help build the employer brand function at Zillow which sits with the Corporate Relations function. Prior to joining Zillow, she held a vice president position at Cohn & Wolfe where she led strategic media relations for top accounts in the agency’s global pharmaceutical and CPG businesses.