10:30 A.M. — July 22The Power of Earned Media for Employer Brand
Talent brand and marketing professionals are often unsure how to approach the E (earned) in the Paid/Earned/Social/Owned ecosystem. Recruitment marketing has become somewhat synonymous with paid social media, but there’s also more to life than tweets and tocks. Through my career pivot from strategic media relations to employer branding, I’ve learned first-hand the valuable ways talent marketing and PR can work in tandem to drive media coverage that captures the attention of candidates, improves brand perception and preference, and drives application traffic.
Working with your PR team or agency to pitch reporters can be intimidating, but you don’t have to be an expert in communications to land an epic earned media story. From this session, you’ll walk away with a handful of tips on how to approach your own communications team with workplace pitch ideas for journalists and strategies you can use to seed your employer brand messaging in print, online or broadcast media.