Manager, Marketing and Communication - Futureforce, Salesforce
3:30 pm–4:15 pm : Futureforce: Recruit and Cultivate the Next Generation of Workforce
With an eye on the future, and shoes that allow her to pivot quickly, Alex enjoys the challenge of creating customized marketing campaigns to a constantly changing demographic. This includes creating and distributing content from targeted candidate email journeys to a virtual reality app for campus recruiting, and even operationalizing a candidate micro-influencer strategy.
A born story-teller, Alex previously worked as an AP award-winning journalist for the NBC and FOX affiliates in Fresno, focused on bringing stories to life via multimedia platforms. She transitioned into the Higher Education space in 2010, managing all digital and social media at Stanford Law School, giving her unique perspective into university life—which she now applies at Salesforce as she helps to recruit, engage and cultivate the next generation of our future workfo_rce.