9:00 AM–9:45 AM Employer Branding Strategies That Use Storytelling to Inspire and Engage
Is your employer branding strategy stuck in the “occasional-social-post-if-someone-has-time” rut? In this candidate-scarce climate, the content that will break through must be consistent, compelling, and memorable. Are you ready to tell your story?
Join Mira Greenland as she showcases the companies leading the pack in employer brand content. Learn how they use storytelling to solidify their messaging and deliver a narrative that truly resonates with your candidates, and your customers. Understand the techniques used to craft a narrative and how to effectively share your message for maximum impact across multiple channels.
· Learn why using video in your Employer Branding strategy gives you real competitive advantage regardless of your budget.
· See how companies develop a multi-channel, multi-touch approach to story delivery that leverages social channels, blogs, brand ambassadors, and more.
· Consider how diversity and inclusion initiatives and/or company benefits can impact, and add to, your brand story.