Join us for the opening keynote presentation from Laila MooreVice President, Global Employment Branding at Bank of America as she shares 5 lessons from the organization's EB journey.  Her discussion will include: 

  1. Employer Brand vs. Recruitment marketing
  2. Being Candidate-centric
  3. Telling your story
  4. Media planning
  5. What’s free (or at least pretty cheap)