2:45 PM–3:30 PM Taking Your Brand Efforts to the Next Level
Chances are, you are either building your employer brand strategy or trying to evolve a strategy that may not be a mature model yet. Join Carrie for a facilitated discussion to draw on her 10+ years in this space with multiple big brands. She evolved a recruiting strategy into this discipline at AT&T, she was brought into AA to build their brand, EVP and marketing strategies from scratch, and she joined Dell last year to take an existing brand strategy to the next level. (And she even spent some time on the vendor and consulting side of the house helping organizations of different sizes build their brands!) She'll share lessons from each as micro-case studies, but with input & discussion among the audience to ensure it's relevant to you.