1:45 PM–2:30 PM How to Create Compelling Culture Content for Career Sites and Social Channels
Candidates are searching for insight into the employee experience. Are you giving candidates a real and compelling window into what it's really like to work at your company, on that team, in that job? We're sharing what we've learned creating content libraries for employer brands committed to sharing their real employee experiences through their recently re-launched career sites and social channels. Attend this session to see great examples and learn how to efficiently create substantive employee story content to show your own team and universal culture.
- What we learned creating content libraries and career site content for a wide variety of brands (24 Hour Fitness, AstraZeneca, BAE Systems, Dell and more)
- Actionable tips that will help you get the most out of your story content for your career site and social channels (videos, social graphics, blogs, etc.)
- How to communicate what's unique about your organization using employee stories
- Real life examples of compelling career site and social content