The current job market is candidate driven, The Company doesn't pick talent, talent picks The Company. Employer Branding, which encompasses brand awareness, employer's reputation as a place to work, and their employee value proposition, is a major prerequisite to attracting high quality talent.  In this session, Mogul's director of partner success, Francesca Gonzalez Roel will discuss how companies can get ahead of the curve. She will share examples of how to showcase your workplace on various social channels and include mission, values, culture, CSR, support for women and minorities, ERG groups, programs to mitigate unconscious bias.  Attendees will learn to attract high quality talent by clearly communicating their organization's Employer Brand and Employee Value Proposition through:
Employer Branding
Content Marketing
Candidate Experience