1:00 PM–1:45 PM Using the Latest Tools for the Greatest Impact
Employer branding is already fueled by automation that is getting smarter by the minute. Artificial intelligence can create micro-targeted job advertisements, content generation, Twitter conversations with job candidates, a far better candidate experience - including job interview preparation, improved job application completion rates, and much, much more. AI can also create targeted lists of prospects. But it's just a tool. And tools don't have empathy or build relationships. Craig Fisher will show you how to boost your employer branding and recruitment marketing efforts while still creating an amazing candidate experience in a show and tell session chock full of cool tools and smart tips to improve the human experience you won't soon forget. Attendees will learn how to leverage the smartest tools and technology to get an edge on your competition and ow to keep high touch in the wake of automation.