Strong candidates won’t work for a company they don’t believe in, for a salary they can’t live on, in a role they don’t enjoy, or on a team they don’t get along with. Arguably to a degree, people used to be ‘for sale’, but to any scalable degree they’re not now. Finding great people used to be the challenge, it’s not today. Being able to afford great people used to be a barrier, it’s not much of a barrier anymore.

Appealing to candidates above all others is the challenge. In a noisy marketplace of competition, where everyone is claiming they’re changing the world for the better, learn how Magellan Health focused on smarter ways to get attention and in turn created real, meaningful, lasting affinity with top healthcare talent who have a plethora of other options.