1:00 PM–1:45 PM Creating Candidate Delight
The words on the lips of nearly all Employer Brand leaders is “Candidate Experience.” And yet, there doesn’t seem to be much alignment around what those words actually mean. Is it the employer brand? Our marketing? Is it the application process? The interview process? In reality, it is all of those things, and so much more. As we continue to reckon with our ever-shifting audience and record low unemployment, it is more important than ever to not only understand what it means, but even more critically, how do you create experiences that matter to the people who are going to drive change in our companies. In this session, Tracey Parsons will not only inspire your own definition of candidate experience, but share actionable ways to create delight (what?!?) throughout the candidate’s journey. This session is chock full of things you can take back to work tomorrow to up-level your brand’s candidate experience.