Shavon is an integrated marketing professional with an emphasis in social media. She has been turning metrics into insights and creating recommendations that produce results on brand and in budget for over a decade. With experience that spans B2B and B2C, across various industries, Shavon’s love for social media came from her experience working at the Chicago Tribune after graduating with her Master’s in IMC. Since then, she’s tried on hats on the agency side, and on the client side – they both fit.