Mark Shevitz is Executive Vice President, Brand Strategy and Planning, at CBD Marketing in Chicago. His workshops and presentations draw upon his experience completing employment branding assignments for dozens of companies, including Morgan Stanley Smith Barney, Ally Financial, RJ O’Brien Futures, Allstate, Pfizer, Aflac, OfficeMax, Adventist Health System, Sears and more.  Mark leverages strategic brand communications disciplines to create impactful messaging to recruit, and retain, top talent across a variety of skill sets. Mark helped found CareerBuilder’s employment branding practice in 2008 and he and CBD Marketing continue to partner with the company on employment branding projects.