It’s easy to be reactive in employer brand. Our CEO wants to be a choice employer. Our CHRO wants a higher ranking in the latest survey. And our tech team needs more developers. Now.

We use data to make the case, statistics to get buy-in, and economic news to get even more resources. But do external metrics and the economy matter in a world of work driven by emotion and behavior? Susan’s keynote will challenge your thinking, make you take a fresh look at how your understand talent economics, and send you home with a new proactive strategy for how to use data in your employer brand role.