For those of us without unlimited resources or unlimited budget, it’s important to get creative to achieve our employer branding goals and tell a good story through authentic content. Talent Brand Alliance co-founders Will Staney and Bryan Chaney have over 30 years of combined talent branding and marketing experience. In addition to learning from the over 1000+ practitioners in their community, they’ve led employer branding, recruitment marketing, and recruiting teams internally at companies such as IBM, VMware, Indeed, Twilio, Glassdoor, SAP, and more.  In this session, Will and Bryan will discuss opportunities to execute authentic employer brand storytelling for marketing your employer brand on a budget, a challenge we are all faced with given the current environment.

What you'll learn:

  • How to use personas to hone in your content strategy
  • Creative and frictionless ways to internally crowdsource employee-generated content leveraging the tech you currently have
  • Content creation and repurposing processes for creating multiple types of content efficiently