In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?

The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.

Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. In this engaging presentation co-authors Charlotte and Bryan will share the "give and the get" of employer brand in an insightful, entertaining, thought-provoking and unconventional style. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.