This session will highlight the importance and benefits of creating a strong employment brand in the financial services industry, where success is built on person-to-person relationships. Heather and Mark will discuss how the world’s largest independent futures brokerage firm created its employment brand, as well as the steps they took to develop a new corporate vision and mission that are rallying points for R.J. O’Brien’s recruitment, retention and organizational change efforts. Heather and Mark will provide guidance on how to balance the needs of the business, customers and employees when creating a financial services employment brand.