We know candidates want the behind the scenes look at your organization, and they want to hear from and see the folks that actually work at your company. It’s not always easy to let others peek behind the curtain because what’s there may not always be nice to look at. However, when it comes to your employer brand’s social media presence, it’s always best to be authentic and truthful, and that can be a daring move. You know what they say – the bigger the risk, the bigger the reward.