Brandy Ellis, Manager of Talent Strategy at MaxPoint, will bring together large and small company experiences to provide you with a few beacons of light to navigate the choppy seas of employer brand ambiguity and survive the ever-looming Hurricane Hiring Manager. Your recruiters are out fishing every day – but are they activated to use the right bait for the right fish? Is that fish the right pairing for your company? The saying goes….Teach a Man to Fish…. In this highly interactive session that's sure to entertain, learn how to build a of tackle box of training, tools and resources to teach your recruiters to fish by effectively leveraging your employer brand. Attendees will participate in a hands-on case study exercise to learn how to apply the strategies to their actual day-to-day and put them to work in their own environments. Ready to be fed for a lifetime?